Hi! I combine Service Design, UX Research to craft human-centered solutions that make complexity feel simple and meaningful.
I work with empathy, storytelling, and collaboration to connect people, ideas, and business needs. From research to actionable insights and functional implementation.
Human-centered designer,
Ux Researcher & Service Designer
Laura Espinel Arias


Projects
Selected work
Humanizing Care for Patients with Hereditary Coagulopathies.
New FFVV App – Redesigning the Business Ally for SEs
When patients don’t understand their care, they disengage. We designed a system where education, empathy, and experience meet
Ecosystem Mapping – Making the Invisible Visible
Real Time Feedback – Designing Alignment Before the Solution
We didn’t wait for the perfect solution, we designed collective learning with what we already had.
Our consultants don't live in silos — neither should our products. We made the whole ecosystem visible so decisions could finally connect
When your app is your office, clarity, speed and trust aren’t optional, they’re everything.
Workshops & Field Research
Connecting constantly with users to shape better experiences.
Let's Talk
if you like what you see and want to work together, get in touch!