About me

With 7+ years of experience across Healthcare, Ecommerce, Retail, and Creative industries in B2B and B2C contexts throughout LATAM, I work at the intersection of people, systems, and business priorities.

Through research and service strategy, I help teams understand real user needs within real constraints, transforming evidence into clear direction, alignment, and actionable priorities.

By collaborating closely with Product, Tech, and UX teams, I support organizations in reducing uncertainty and designing services that work across touchpoints and over time.

I turn complexity into clarity by integrating Service Design and UX Research into decision-making.

M.A. in Design Research & Experimentation-BAU | B.A. in Industrial Design-PUJ | Based in Colombia | English / Spanish | Remote/ Hibrid - Ready across Americas & Europe time zones